Jest Blogs

Mitzvah Magic:  Good friends, Good deeds…Paying it Forward

If you’ve been following my posts on my personal Facebook page, you know that I am organizing a networking event in April with a unique twist.  We are enlisting the business community to “pay it forward” to 18 local non-profits.  Here is all of the information and we hope everyone within a reasonable travel sphere will attend.  Please call with questions.  Please share freely!!!!

When your customers are ready to buy, are you ready to sell???

True confession:  I buy gas when I am on empty.  Actually, when I am beyond empty.  In the interest of full disclosure, I frequently cruise into the station on fumes praying that I make it. Yes, I have an idiot light that tells me I need to make that detour.  Yes, I have heard the...
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Linsanity and corporate success:  Get off the bench and take the shot!

Linsanity.  Amazing newest sports phenomenom to sweep the country.  Tuesday night Jeremy Lin took a team down by 12 points and nailed a 3 pointer with .5 second left in the game.  Does it get any more exciting than that?  It was the Knick’s 6th consecutive win with Lin in the game.  Imagine.  A guy...
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There is always so much debate on sports talk radio about pro football players who knowingly take meds that lead to kidney failure, play with serious injuries or ignore the best medical advice re: concussions just so they can stay in the game.  Win at any cost means risking life and limb….literally.  The Commissioner has made...
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The Magic of Disney can be yours when you market like Walt

Peyton Manning led the Giants on an amazing end of season run.  (I grudgingly tip my hat to him for a string of truly clutch performances.  I look at the Eagles and say “if only.”  I digress.) Manning won the Superbowl.  His second.  He was the MVP.  Top of the world, right?  What on earth could...
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When “they” say you only get one chance to make a first impresion, they’re right!

Yesterday was a bit hectic.  Wait………which is worse:  hectic or frenetic?  Well, whichever would leave me more frazzled is what I want you to imagine.  I ran from one appointment to another ALL DAY. Now let me quickly add that it was a great thing!  The meetings were productive, exceedingly thought-provoking and most probably will...
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Birthdays are when you SHOULD feel special!

Today is my birthday.  When we were little, we always went out to dinner for our birthdays.  My dad would secretly order a surprise cake.  Now, as toddlers we’d be absolutely AMAZED that the server “knew” and brought us a cake!  As we wised up a bit, dad had to be a bit more creative.  He’d slip...
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If you offer something for free and no one knows, does it even count?
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Freedom of choice:  BYO…your gifts OR ours!

A wine connoisseur I am not.  I know that I prefer red and that I prefer to buy my own instead of paying through the nose at a restaurant.  And I’m not alone in this either. The prevalence of BYO establishments in this area is more than fine by me…and apparently with enough other people to...
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