Jest Notes began with a handcrafted line of note cards that she sold at juried craft shows up and down the East Coast. While these shows taught her children valuable sales skills and how to make change, this wasn’t the most lucrative market.

In 2001, Cheryl changed gears, trading stationery for gift baskets targeting the corporate market. What began in 2001 with 8 clients has expanded to a loyal following of over 400 businesses that order their gifts from Jest Notes & Baskets. Cheryl carved out a niche within the corporate world focusing on client retention, effective prospecting programs and referral thank you gifts. Whether via customized logo ribbon or exclusive designs, Cheryl makes sure that each of her clients has branded gift solutions.

In July 2007 Cheryl expanded significantly into the center city Philadelphia/suburban area business community. Distinctive Gifts, a gift basket company based in Jenkintown, closed its doors in May. Jest Notes & Baskets acquired their client list and is proud to be actively working with those companies now on their gift needs.

Her strongest asset is her ability to take a client’s business problem and design a memorable gift. Whether a client is having issues finding prospects, getting past gatekeepers, retaining clients or fixing mistakes, Cheryl has catchy, creative solutions.

Anyone who has attended a business function with Cheryl is familiar with her “Roses are red” 30 second commercials. She has a tremendous amount of fun describing what she does! But make no mistake about how seriously she dedicates herself to making a real impact on her customer’s bottom line. Jest Notes & Baskets DOES NOT SELL BASKETS. When clients order her gifts, they cement connections with their customers… build their ongoing business relationships… develop clients for life. The philosophy of Jest Notes & Baskets IS the tag line: Designed to Build Your Business.

Cheryl was the Area Director of the South Jersey BNI (Business Networking International) Region for 4 years prior to founding Synergy Works, a B2B networking group focused on experienced business owners. She is on the Board of Directors for the Tri-County NJAWBO Chapter (New Jersey Association of Women Business Owners) and the South Jersey Jewish Business Network.

Cheryl has been an instructor for 4 consecutive years at The Basket Connection’s national gift basket convention. She teaches advanced business and networking classes for peers in the industry. Cheryl is a frequent guest speaker for sales teams and professional groups on building business via referral based marketing.

Cheryl moved her business from her home several years ago into a 1500 square foot showroom and warehouse space. From a staff of one… herself… she now employs a staff of 5 year-round and up to 15 during the holiday season.