Riding a bike uphill is a lot like running a successful business.

I rode my bike to the shop today.  Talk about multitasking!  There’s watching the road for potholes, checking the mirror for idiots speeding up on the side, timing coasting to traffic lights so they’re green when I get there…. and then there’s how my mind wanders.

While I pedal, I have time to think.   My mind wanders and there’s no interruptions.  And that’s when it hit me.  (The thought, not a car.) 

Safety on a bike AND success in business are about limiting multitasking. 

When I ride, I don’t try to carry groceries, apply sunscreen or talk on a cell phone.  I don’t listen to an ipod, take notes or window shop.

At the shop, I don’t do my own payroll, computer support or website design.   I don’t imprint my own ribbon, do graphic design or prepare my taxes.  I don’t make deliveries, collections calls or merchant proessing.

Instead, I concentrate on what I do best:  network, design and market client retention programs for our clients.  I do the upfront work so that my staff can create gifts. 

The way I see it, our clients ALSO are multitasking.  They need gifts they can order quickly and get right back to what THEY do best:  selling their products & services.  We want them to totally focus on their business like I totally focus on safe cycling.  Here’s how easy it is:

  • call, email or fax us
  • tell us why you need a gift sent (thanks, referral, welcome, sympathy…)
  • specify your budget
  • we’ll do all the work….and you take all the credit!

With all there is to do to run a business, there isn’t a bike out there with enough gears to keep up!  Let Jest Notes & Baskets provide that extra “oomph” you’ll need to get your company up the next hill.

4 Responses to Riding a bike uphill is a lot like running a successful business.
  1. Jaime Campbell, CPA
    June 26, 2012 | 9:50 am

    Great insight, Cheryl!

    • Cheryl Pliskin
      June 26, 2012 | 2:08 pm

      Jaime, I was thinking about this team approach back when you were leading the online series. Some of that “stuff” I’ll do and the rest I outsource!

  2. David Campbell
    June 26, 2012 | 9:53 am

    It’s important to have the right players on your team! I enjoyed your bike metaphor.

    • Cheryl Pliskin
      June 26, 2012 | 11:42 am

      Thanks, David! I am always grateful for each of the members of my team, that’s for sure.