I’m pretty sure we can all agree that locking your car is a smart safeguard against theft and loss. In fact, according to the New Jersey Herald, last year approximately 50% of stolen cars were left unlocked.
In fact, the article went on to say that if car theft were a legitimate business measured by stock analyst firms, it would instantly become a Fortune 500 company. There’s a lot of theft going on and, despite the fact that thieves aren’t the most reliable guys on the planet, auto theft is well organized.
So if criminals aren’t generally considered all that bright, what, pray tell does this say about car owners who don’t hit the lock button?!?!?! Call me crazy (and many do!), but if safeguarding my business were as easy as locking my van, I’d do it in a heartbeat.
And it is exactly that easy. Just like thieves will try to steal your car, your competitors want to steal your clients. So don’t leave them unprotected! Make sure you are in front of them periodically to say thank you. Let them know they are valuable to you. And for gosh sakes, be sure to let your referral partners know how much you appreciate them. Say. Thank. You.
When you leave your registration or title in the glove compartment, you make it easy for a thief to take possession of your car. When you leave your clients unattended, you do the same thing for your competition. Lock up, pay attention and call us to protect your fleet of clients.
I love that phrase “leave your clients unattended.”
Absolutely.
I KNOW this is an area you have locked up tight! Way to keep the pedal to the metal.